Is Softbank CEO the buyer of $117.5-million Silicon Valley estate?









SAN FRANCISCO -- Tongues are wagging that SoftBank's billionaire founder, Masayoshi Son, may be the buyer of a $117.5-million estate in Woodside.


No one is willing to go on the record -- everyone involved signed non-disclosure agreements. But one real estate source who requested anonymity because he didn't want to jeopardize future business relations said Son bought the exclusive property in the woodsy and very wealthy heart of Silicon Valley.


Son is one of the richest men in Japan. He owns nearly 30% of Softbank and serves as its chief executive.





Softbank has significant business dealings in the United States. It holds large stakes in Yahoo Japan and China's Alibaba Group. In October, Softbank announced a $20-billion deal to buy a majority stake in Sprint Nextel, the wireless carrier that trails AT&T and Verizon.


Son also has strong ties to the Bay Area. He moved from Japan to California when he was 16 and finished high school while staying with family and friends in South San Francisco. Son studied at UC Berkeley, where he got a first-hand look at technological innovation in the Bay Area. He returned to Japan and later started Softbank.


Representatives of Softbank could not be reached for comment.


Real estate agents in Silicon Valley say the buyer of the Woodside estate went to great lengths to keep the transaction hush hush. Son is known for protecting his privacy with Steve Jobs-worthy zeal.


The blockbuster price has been the talk of the town in Woodside, which endured hovering helicopters after the news of the sale broke last week.


It's one of the highest-priced residential sales ever in the U.S., topping the $100-million sale of a Los Altos Hills estate to Russian investor Yuri Milner in 2011. The neoclassical-style house was built in 2005 and was designed by architect Allan Greenberg. It sits on nearly 9 acres.


The seller was Tully Friedman, chief executive of Friedman, Fleischer and Lowe, a San Francisco private equity firm. The property was purchased in the name of SV Projects LLC.


SV Projects LLC has the same address as law firm Morrison-Foerster’s Los Angeles office. Morrison & Foerster is representing Softbank in its acquisition of Sprint.


-- Times staff writers Lauren Beale and Chris O'Brien contributed to this report.


ALSO:


Estate in Woodside, a Silicon Valley haven, sells for $117.5 million


Follow me on Twitter @jguynn



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What the ‘Bqhatevwr’ Did Scott Brown Tweet?






What do politicians do after losing their re-election bids? Take to Twitter, of course. Former Sen. Scott Brown of Massachusetts has been doing just that.


Brown has been tweeting about his everyday life post-politics, posting blurbs about house chores, football, and his family, but Brown’s tweets are somewhat less refined than those tweeted by his skilled staffers when he was serving in Congress.






On his verified Twitter account on Friday morning, the former senator tweeted about seeing his daughter, Ayla perform at Pejamajo Café in Holliston.


“Yes. Get ready.” The tweet read, but without the finesse of Brown’s tweeting staff, one of his followers misunderstood the message.


“Oh we are. You have no idea how ready #MaPoli is to vote to keep you in the private sector & out of #MASen” @MattinSomerville tweeted back.


Brown responded with a series of three tweets delivered after midnight.


“Your brilliant Matt,” he first tweeted.


“Whatever,” followed.


And finally Brown tweeted, “Bqhatevwr.”


Though he deleted his tweets, “Bqhatevwr” trended on Twitter nearly as quickly as #eastwooding.


The trending typo drew both bipartisan support and mockery. Some taunted the former senator for his late night slip-up, creating Internet memes and “Bqhatevwr” quips, while others defended Brown, saying that he is just an average Joe who committed a typical Twitter faux pas.


But what most Twitter enthusiast failed to recognize what that Brown’s first “Your brilliant” tweet was grammatically incorrect, too.


Also Read
Social Media News Headlines – Yahoo! News





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Conference suggests ways Broadway can be better


NEW YORK (AP) — A conference on how to make the Broadway experience better for theatergoers has come up with some prescriptions: Be brave in the stories that are told onstage and embrace youth and technology.


The second TEDxBroadway conference on Monday brought together 16 speakersproducers, marketers, entrepreneurs, academics and artists — to try to answer the question: "What is the best Broadway can be?"


Three speakers argued that new technology means the stage experience doesn't need to be confined to the four walls of the theater. One attendee said theater owners need to rethink their lobbies and several said customer service must be enhanced.


And Kristoffer Diaz, the playwright of the Pulitzer Prize finalist "The Elaborate Entrance of Chad Deity," urged producers to embrace different voices.


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Personal Health: Keeping Blood Pressure in Check

Since the start of the 21st century, Americans have made great progress in controlling high blood pressure, though it remains a leading cause of heart attacks, strokes, congestive heart failure and kidney disease.

Now 48 percent of the more than 76 million adults with hypertension have it under control, up from 29 percent in 2000.

But that means more than half, including many receiving treatment, have blood pressure that remains too high to be healthy. (A normal blood pressure is lower than 120 over 80.) With a plethora of drugs available to normalize blood pressure, why are so many people still at increased risk of disease, disability and premature death? Hypertension experts offer a few common, and correctable, reasons:


Jane Brody speaks about hypertension.




¶ About 20 percent of affected adults don’t know they have high blood pressure, perhaps because they never or rarely see a doctor who checks their pressure.

¶ Of the 80 percent who are aware of their condition, some don’t appreciate how serious it can be and fail to get treated, even when their doctors say they should.

¶ Some who have been treated develop bothersome side effects, causing them to abandon therapy or to use it haphazardly.

¶ Many others do little to change lifestyle factors, like obesity, lack of exercise and a high-salt diet, that can make hypertension harder to control.

Dr. Samuel J. Mann, a hypertension specialist and professor of clinical medicine at Weill-Cornell Medical College, adds another factor that may be the most important. Of the 71 percent of people with hypertension who are currently being treated, too many are taking the wrong drugs or the wrong dosages of the right ones.

Dr. Mann, author of “Hypertension and You: Old Drugs, New Drugs, and the Right Drugs for Your High Blood Pressure,” says that doctors should take into account the underlying causes of each patient’s blood pressure problem and the side effects that may prompt patients to abandon therapy. He has found that when treatment is tailored to the individual, nearly all cases of high blood pressure can be brought and kept under control with available drugs.

Plus, he said in an interview, it can be done with minimal, if any, side effects and at a reasonable cost.

“For most people, no new drugs need to be developed,” Dr. Mann said. “What we need, in terms of medication, is already out there. We just need to use it better.”

But many doctors who are generalists do not understand the “intricacies and nuances” of the dozens of available medications to determine which is appropriate to a certain patient.

“Prescribing the same medication to patient after patient just does not cut it,” Dr. Mann wrote in his book.

The trick to prescribing the best treatment for each patient is to first determine which of three mechanisms, or combination of mechanisms, is responsible for a patient’s hypertension, he said.

¶ Salt-sensitive hypertension, more common in older people and African-Americans, responds well to diuretics and calcium channel blockers.

¶ Hypertension driven by the kidney hormone renin responds best to ACE inhibitors and angiotensin receptor blockers, as well as direct renin inhibitors and beta-blockers.

¶ Neurogenic hypertension is a product of the sympathetic nervous system and is best treated with beta-blockers, alpha-blockers and drugs like clonidine.

According to Dr. Mann, neurogenic hypertension results from repressed emotions. He has found that many patients with it suffered trauma early in life or abuse. They seem calm and content on the surface but continually suppress their distress, he said.

One of Dr. Mann’s patients had had high blood pressure since her late 20s that remained well-controlled by the three drugs her family doctor prescribed. Then in her 40s, periodic checks showed it was often too high. When taking more of the prescribed medication did not result in lasting control, she sought Dr. Mann’s help.

After a thorough work-up, he said she had a textbook case of neurogenic hypertension, was taking too much medication and needed different drugs. Her condition soon became far better managed, with side effects she could easily tolerate, and she no longer feared she would die young of a heart attack or stroke.

But most patients should not have to consult a specialist. They can be well-treated by an internist or family physician who approaches the condition systematically, Dr. Mann said. Patients should be started on low doses of one or more drugs, including a diuretic; the dosage or number of drugs can be slowly increased as needed to achieve a normal pressure.

Specialists, he said, are most useful for treating the 10 percent to 15 percent of patients with so-called resistant hypertension that remains uncontrolled despite treatment with three drugs, including a diuretic, and for those whose treatment is effective but causing distressing side effects.

Hypertension sometimes fails to respond to routine care, he noted, because it results from an underlying medical problem that needs to be addressed.

“Some patients are on a lot of blood pressure drugs — four or five — who probably don’t need so many, and if they do, the question is why,” Dr. Mann said.


How to Measure Your Blood Pressure

Mistaken readings, which can occur in doctors’ offices as well as at home, can result in misdiagnosis of hypertension and improper treatment. Dr. Samuel J. Mann, of Weill Cornell Medical College, suggests these guidelines to reduce the risk of errors:

¶ Use an automatic monitor rather than a manual one, and check the accuracy of your home monitor at the doctor’s office.

¶ Use a monitor with an arm cuff, not a wrist or finger cuff, and use a large cuff if you have a large arm.

¶ Sit quietly for a few minutes, without talking, after putting on the cuff and before checking your pressure.

¶ Check your pressure in one arm only, and take three readings (not more) one or two minutes apart.

¶ Measure your blood pressure no more than twice a week unless you have severe hypertension or are changing medications.

¶ Check your pressure at random, ordinary times of the day, not just when you think it is high.

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Chino warehouse operator ordered to pay workers $1 million in OT















































SACRAMENTO -- State labor regulators have ordered a Chino warehouse operator to pay more than $1 million in overtime plus $200,000 in penalties for hundreds of state labor law violations.


State Labor Commissioner Julie Su issued citations Monday to Quetico, a warehouse and distribution company that handles shoes, apparel and electronic goods for Wal-Mart Stores Inc. and other big-box retailers.


The commissioner's investigation of two Quetico facilities, totaling a half-million square feet, found that the company created restrictive procedures which shorted 865 workers of their wages. Employees were forced to come to work early to stand in long lines to punch time cards at only three available clocks, the state said.








Employees also were denied legally required lunch and rest breaks, the state said.


"Wage theft takes many forms," Su said in a statement.


"My office will crack down on any employer who is taking hard-earned wages from workers by falsifying time cards and systematically preventing employees from taking a full meal break.... We are also intent on eliminating the competitive advantages that labor law violators gain over employers who play by the rules."


Quetico did not respond to a request for comment on the alleged labor law violations.


Quetico's warehouses also have been cited by state agencies for safety violations  in the last year, according to Warehouse Workers United, a union-backed group that has been campaigning to highlight alleged labor abuses at Inland Empire distribution centers used by Wal-Mart and other retailers.


"Many of the problems that we commonly see in Southern California warehouses are concentrated at this warehouse," said Guadalupe Palma, the group's director.


Also:


Wal-Mart can be made defendant in workers' lawsuit


Unhappy Wal-Mart workers plan Black Friday rally


Wal-Mart pledges to hire any returning vet who wants a job






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Casey Anthony files for bankruptcy, nearly $800,000 in debt









Casey Anthony is broke.


The Orlando, Fla., woman -- acquitted  of killing her 2-year-old daughter in a trial that riveted the nation -- has $1,084 in assets and at least $792,119 in debt, according to bankruptcy documents filed in a Florida federal court and obtained by local media.


The bankruptcy documents were filed Friday, the same day an appellate court threw out two of Anthony's four misdemeanor convictions.





The remains of Anthony's daughter, Caylee, were found inside a trash bag near the family home in December 2008. Anthony, now 26, was acquitted of the killing but convicted of multiple counts of lying to investigators.


Anthony's petition for bankruptcy laid out a financial situation drained by her trial, which became a media fixation. At one point, ABC News paid Anthony $200,000 for photographs, with the money then reportedly going toward Anthony's pricey legal defense.


That money is gone now, replaced by debts to scores of people and businesses, many for unspecified legal fees and "consulting fees" from medical and forensic services, according to the disclosure.


Most of the amounts owed were listed as "unknown," with the largest specified debt -- $500,000 -- belonging to Jose Baez, one of her defense attorneys.


In September 2011, the filing notes cryptically, Anthony "may have relinquished rights" to photographs of herself to Baez, adding that their value was "unknown." Further details were not immediately available, and Baez's office did not immediately respond to a request for comment.


Anthony, whose petition used her parents' Orlando address, also owes $145,660 to the Orange County Sheriff's Office for investigative fees, $61,505 in court costs to the Florida Department of Law Enforcement and more than $68,000 in taxes and penalties to the Internal Revenue Service, according to the filing.


Anthony's assets include $474 in cash and a "watch, pearl necklace, sapphire and opal rings, and miscellaneous sterling silver and costume jewelry" worth $200, the documents said. Anthony stated she had been unemployed for four years and listed no income.


Her bankruptcy attorney was listed as David L. Schrader.


Anthony is also the target of multiple lawsuits, according to the filing: Two defamation suits from Roy Kronk and Zenaida Fernandez-Gonzalez; two lawsuits for "unjust enrichment," including for a Texas horseback search group that accused Anthony of lying to them about her daughter still being alive; and the state of Florida, seeking to recoup investigative costs.


Kronk, who found Caylee's remains, is suing because Anthony's attorneys raised the possibility that he had killed the girl.


Fernandez-Gonzalez claimed distress after Anthony made up a fake babysitter with her name and accused that babysitter of kidnapping Caylee.


During Anthony's trial, however, Anthony's defense said Caylee had accidentally drowned in the family pool. 


Fernandez-Gonzalez's attorney, Matt Morgan, called the bankruptcy filing a "calculated delay tactic."


"We are not deterred and will stay the course," Morgan told the Orlando Sentinel.


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Oak Harbor, Wash., councilman walks out in concealed gun dispute





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As world of gadgets grows, online industry tunes in to video ads






SAN FRANCISCO (Reuters) – Internet video ads, long a sideshow in the online advertising market, are gaining in importance to marketers and Web publishers as they look to capitalize on consumers’ changing viewing habits and tap a $ 70 billion television market.


The ever-expanding array of gadgets that display online video, from tablets to Internet-connected TVs and DVD players, along with technology such as social media that facilitates distribution, has spurred new interest.






The growing trend means websites like Google Inc’s YouTube, Yahoo , AOL and Hulu have a better shot at tapping the mother lode of television advertising budgets, though video ads have a long way to go before they become as dominant a part of the marketing landscape as TV ads.


Research firm eMarketer says video is the fastest growing form of online advertising, with spending increasing 46 percent last year, and outpacing popular formats such as search ads and display ads.


Google does not break out financial results for its YouTube business, but CEO Larry Page said on Tuesday that spending among YouTube’s top 100 advertisers increased by more than 50 percent in 2012 compared with the year before.


There have been media reports that Facebook is developing a video ad service, and analysts will likely be looking for answers on that avenue when the social networking giant delivers its quarterly results on Wednesday.


At Yahoo, “one of our highest priorities was to create more online video experiences, because that’s where the demand is for advertising,” said Tim Morse, the former Yahoo finance chief who became CFO of video advertising technology company Adap.TV this month.


Advertisers are increasingly fond of video ads, Morse said, because of the similarities to TV.


“It’s the closest to what they’ve had offline. They’re looking for the same kind of medium where they can connect with consumers,” he told Reuters.


TURNING POINT


Chevrolet has been running online video ads for several years, but significantly ramped up its activities and investment in 2012, said Carolin Probst-Iyer, the manager of digital consumer engagement for the General Motors division.


“Last year was a bit of a turning point,” she said, as Chevrolet put greater emphasis on creating original video ads and looking for new ways to distribute spots, rather than simply running existing TV ads on YouTube and TV network websites.


One recent ad for the buzz-worthy new Corvette Stingray was viewed more times on mobile devices than it was on PCs, she said.


For Web publishers, video ads are good business. While typical banner ad rates can generate a few dollars per thousand views, video ad rates can reach $ 20 per thousand views, said eMarketer’s David Hallerman.


“All of the Internet advertising to date has come from print sources,” such as newspapers, magazines and yellow pages, said RBC Capital Markets analyst Mark Mahaney.


“We’re are at a point where television ad budgets are likely to come online.”


The explosion of new screens such as smartphones and tablets greatly increases the venues where consumers can watch video, whether they’re at their desks or on a bus. And social networking, which makes it easy for users to share favorite videos, has given marketers added incentive to produce video ads that can gain additional exposure by tapping into the social slipstream.


YouTube’s head of industry development, Suzie Reider, said marketers are increasingly developing ads that are tailored for specific audiences, making it more likely that Web surfers will actually watch them.


“We’re living in a day and age where nobody has to watch an ad that they don’t want to watch,” said Reider. “You can skip them on the Web, you can skip them on TV.”


To make its website more appealing to advertisers, YouTube has helped create hundreds of “premium channels” featuring professionally produced video as opposed to the amateur clips YouTube is famous for. And it’s developed a type of video ad that users can skip after five seconds – advertisers only pay if the ad is watched all the way through.


PRICE DEFLATION?


Despite the growth in Web video ad spending, which eMarketer estimates reached $ 2.93 billion in the United States last year, the firm said the spending still represents only about 10 percent of the broader online advertising market.


And that is a mere drop in the bucket compared with the $ 68 billion that Kantar Media estimates was spent on television advertising in 2011.


One potential constraint is the way big brands and agencies organize their marketing budgets, says Pivotal Research Group analyst Brian Wieser. Online video ads are typically funded from Web ad budgets rather than a much larger pool set aside for TV.


Analysts also note that the rich rates websites collect for video ads will decrease as more Internet sites open to ads – something that’s already happening thanks to technology that automatically pairs ads with videos on websites.


Still, many analysts and industry executives are optimistic about what they see as the bigger picture.


“The number of people watching TV seems to be stagnating or declining, and the number of people turning to the Internet for entertainment is surging,” said RBC’s Mahaney. “It almost inevitably drives these TV budgets online”


(Reporting By Alexei Oreskovic; additional reporting by Gerry Shih; Editing by Leslie Adler)


Gadgets News Headlines – Yahoo! News





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'Skyfall,' 'Game of Thrones' win SAG stunt awards


LOS ANGELES (AP) — The James Bond adventure "Skyfall" and the fantasy series "Game of Thrones" have picked up prizes for best stunt work from the Screen Actors Guild.


The stunt honors were announced Sunday on the red carpet before the official SAG Awards ceremony, as stars were gathering for their guild's big night.


JoBeth Williams and Scott Bakula announced the winners, noting the value of stunt players, who often are overlooked for their contributions to film and television.


"The stunt men and women of our union are critical to the work that gets done," Bakula said. "They keep us healthy, they keep us alive, they keep us working. They keep our shows working."


Among the early arrivals were Sally Field, Peter Facinelli, Steve Buscemi, Ellie Kemper, Busy Phillips and Alec Baldwin, who has won six-straight SAG awards for actor in a comedy series.


"It's all the actors. It's all the tribe," Sally Field, a supporting-actress nominee for the Civil War epic "Lincoln," said of the SAG honors. "I've always been incredibly proud to be a member of the tribe."


"You get to see everyone here at the SAG Awards," said Facinelli, a co-star of the "Twilight" movies and "Nurse Jackie," which is nominated for best TV comedy cast. "It's where the reunion happens."


The SAG honors are the latest show in a puzzling Academy Awards season in which Hollywood's top prize, the best-picture Oscar, looks up for grabs among several key nominees.


Among nominees for the 19th annual guild awards are Oscar winners Field, Daniel Day-Lewis and Tommy Lee Jones for "Lincoln"; Hugh Jackman and Anne Hathaway for the Victor Hugo musical adaptation "Les Miserables"; and Jennifer Lawrence, Bradley Cooper and Oscar recipient Robert De Niro for the oddball romance "Silver Linings Playbook."


De Niro and Jones are in an exclusive supporting-actors group where all five nominees are past Oscar winners. The others are Alan Arkin for the Iran hostage-crisis thriller "Argo," Javier Bardem for the James Bond adventure "Skyfall" and Philip Seymour Hoffman for the cult drama "The Master."


Honors from the actors union, next weekend's Directors Guild of America Awards and Saturday night's Producers Guild of America Awards — whose top honor went to "Argo" — typically help to establish clear favorites for the Oscars.


But Oscar night on Feb. 24 looks more uncertain this time after some top directing prospects, including Ben Affleck for "Argo" and Kathryn Bigelow for "Zero Dark Thirty," missed out on nominations. Both films were nominated for best picture, but a movie rarely wins the top Oscar if its director is not also in the running.


Steven Spielberg's "Lincoln" would seem the Oscar favorite with 12 nominations. Yet "Argo" and Affleck were surprise best-drama and director winners at the Golden Globes, and then there's Saturday's Producers Guild win for "Argo," leaving the Oscar race looking like anybody's guess.


Affleck has made some nice jokes about his directing snub, wisecracking at one point that no one seemed surprised he didn't get an acting nomination for "Argo," either.


His colleagues just seem happy for all the attention the film has received.


"The thing is, we're all very pleased we've been nominated for so many things," ''Argo" co-star John Goodman said before the SAG Awards.


The Screen Actors Guild honors at least should help to establish solid front-runners for the stars. All four of the guild's individual acting winners often go on to receive the same prizes at the Academy Awards.


Last year, the guild went just three-for-four — with lead actor Jean Dujardin of "The Artist" and supporting players Octavia Spencer of "The Help" and Christopher Plummer of "Beginners" also taking home Oscars. The guild's lead-actress winner, Viola Davis of "The Help," missed out on the Oscar, which went to Meryl Streep for "The Iron Lady."


The guild also presents an award for overall cast performance, its equivalent of a best-picture honor. The nominees are "Argo," ''The Best Exotic Marigold Hotel," ''Les Miserables," ''Lincoln" and "Silver Linings Playbook."


Yet the cast prize has a spotty record at predicting the eventual best-picture recipient at the Oscars. Only eight of 17 times since the guild added the category has the cast winner gone on to take the best-picture Oscar. "The Help" won the guild's cast prize last year, while Oscar voters named "The Artist" as best picture.


Such past guild cast winners as "The Birdcage," ''Gosford Park" and "Inglourious Basterds" also failed to take the top Oscar.


Airing live on TNT and TBS, the show features nine television categories, as well.


Receiving the guild's life-achievement award is Dick Van Dyke, who presented the same prize last year to his "The Dick Van Dyke Show" co-star, Mary Tyler Moore. Van Dyke's award will be presented by his 1960s sitcom's creator and co-star, Carl Reiner, and Alec Baldwin.


___


Associated Press writer Beth Harris contributed to this report.


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Ariel Sharon Brain Scan Shows Response to Stimuli





JERUSALEM — A brain scan performed on Ariel Sharon, the former Israeli prime minister who had a devastating stroke seven years ago and is presumed to be in a vegetative state, revealed significant brain activity in response to external stimuli, raising the chances that he is able to hear and understand, a scientist involved in the test said Sunday.




Scientists showed Mr. Sharon, 84, pictures of his family, had him listen to a recording of the voice of one of his sons and used tactile stimulation to assess the extent of his brain’s response.


“We were surprised that there was activity in the proper parts of the brain,” said Prof. Alon Friedman, a neuroscientist at Ben-Gurion University of the Negev and a member of the team that carried out the test. “It raises the chances that he hears and understands, but we cannot be sure. The test did not prove that.”


The activity in specific regions of the brain indicated appropriate processing of the stimulations, according to a statement from Ben-Gurion University, but additional tests to assess Mr. Sharon’s level of consciousness were less conclusive.


“While there were some encouraging signs, these were subtle and not as strong,” the statement added.


The test was carried out last week at the Soroka University Medical Center in the southern Israeli city of Beersheba using a state-of-the-art M.R.I. machine and methods recently developed by Prof. Martin M. Monti of the University of California, Los Angeles. Professor Monti took part in the test, which lasted approximately two hours.


Mr. Sharon’s son Gilad said in October 2011 that he believed that his father responded to some requests. “When he is awake, he looks at me and moves fingers when I ask him to,” he said at the time, adding, “I am sure he hears me.”


Professor Friedman said in a telephone interview that the test results “say nothing about the future” but may be of some help to the family and the regular medical staff caring for Mr. Sharon at a hospital outside Tel Aviv.


“There is a small chance that he is conscious but has no way of expressing it,” Professor Friedman said, but he added, “We do not know to what extent he is conscious.”


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Rules to simplifying life come up short









Los Angeles-area author Matthew E. May has hit upon an attractive theme in his recent book, "The Law of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything" published by McGraw-Hill.


Who does not yearn for a guide to simplifying, synthesizing and subtracting some of the clutter, overload and demands of the "Age of Excess Everything"?


He has also cleverly subtracted from his own workload by inviting others, mostly authors and consultants like him, to contribute about a third of the material for his six laws for doing more with less in the form of summaries of their views.








Mind you, it took fellow author Daniel Pink to point out the appeal of the subject. "Subtraction is your meme. It's out there; it's growing," he told May just before he took the stage at a corporate conference, urging him to "own" it. "Best. Advice. Ever," writes May.


This exchange is itself a little guide to what the book is like. Not only is it full of people talking in a slightly artificial, visionary way about common sense objectives, it is also filled with contradictions. "Subtraction is growing" is only the first.


The book does contain good examples of the less-is-more theme, some well-known, some less so. May's opener (illustrating Law No. 1: "What isn't there can often trump what is") is the FedEx logo, featuring an arrow created by the blank space between the E and X. Lindon Leader, its designer, explains how he "didn't overplay it, didn't mention it" when pitching the idea. (He makes up for that here.)


May, who lives in Westlake Village, also provides a brief history of how Lockheed Corp. put a team of design engineers in a circus tent next to a foul-smelling plastics factory to design a jet fighter: the secret Skunk Works became a byword for how to foster innovation. (Law No. 5: "Break is the important part of breakthrough.")


He cites J.K. Rowling, who was inspired for the idea for Harry Potter on a long, boring train journey, in support of Law No. 6. ("Doing something isn't always better than doing nothing.").


My favorite came from contributor Bob Harrison, a retired police chief, who introduced an "unplan" to withdraw officers directing traffic after a July 4 fireworks display and discovered everyone got home more quickly. (Law No. 2: "The simplest rules create the most effective experience.")


But I find every subtractive success story has an additive counterweight, some of which are explicit in May's examples.


It is true that "creativity thrives under intelligent constraints" (Law No. 4), but Michelangelo — ordered to work on a fresco for the Sistine Chapel, not a sculpture, his preferred medium — then "expanded the job's scope," covering the walls as well as the ceiling.


Steve Jobs was a great simplifier, who "handed control to us" as users of Apple devices. But he was also a control freak when it came to designing the same artifacts, supervising fine detail, adding features and forcing his team to work all hours, rather than giving them time for "purposeful daydreaming," as May advocates elsewhere in his book.


"The Artist," the silent, black-and-white film that provides May with the book's coda, was a worthy Oscar winner — but so was 2008's "Slumdog Millionaire," with its cast of thousands and Bollywood-style excess.


May does not avoid these contradictions, but he does not really address them, either. He prefers to list examples of his six laws rather than explore how employers or their staff could reconcile the daily conflict between constraints and freedom, perspiration and inspiration.


In the interests of "owning" his Zen-inspired meme, May subtracts these complexities. Instead he offers tips, such as his invitation to take "long, languid showers" — No. 8 on a list of ways to relax the mind. This point "needs no explanation," May writes, "which is good, because I could find no research on the subject."


For most people at most companies, where the pressure to add customers, revenue and value is intense, it is as difficult to "subtract" as it is for most grown-ups to follow the advice of one of the book's contributors and live out of a suitcase in a near-empty apartment.


It is a pity, given the need to simplify many business processes, that May adds so little to the sum of knowledge about how to do it.


Hill is the management editor of the Financial Times of London, in which this review first appeared.





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